The Fireflies' epic journey has begun and we wish them the very best of luck as they embark upon this incredible voyage. Last week we bid them farewell at Le Grand Depart, an event hosted in central London to celebrate The Fireflies and to wish this year's group a safe and successful ride. Below are some photos from the event. This year's Fireflies are a group of 35 men and women who are cycling from Innsbruck to Cannes over the Alps! That's 1000km and 20+ mountains in only 8 days. A truly phenomenal feat and certainly not one for the faint of heart. Over the 18 years that Fireflies has been running they have raised £2 million for charity Bloodwise. Bloodwise is a UK based charity dedicated to funding research into all blood cancers including leukaemia, lymphoma and myeloma, as well as to offering information and support to blood cancer patients. Best of luck to the 2019 Fireflies!